Macroeconomic Coursework Essay Example | Topics and Well Written Essays - 2500 words

Macroeconomic Coursework - Essay Example In other words what macroeconomic theoretical models seek to accomplish by way of controlling or stimulating variables such as inflation or/and growth are sought to be accomplished in a more articulate manner by these representative agent models. Representative agent models are in fact some efforts of economists to model and represent the macro economy as if it were a single unit. These representative agent models are based on the basic tenets of the original models. On the other hand stimulative fiscal policy measures are adopted by governments in response to recessions or economic downturns. A recession, defined as two consecutive quarters of negative Gross Domestic Product (GDP) growth in a year, can be partially or wholly reversed by using a combination of macroeconomic measures or solutions such as fiscal or/and monetary policy measures. At least this is the belief among economists though there can be a lot of arguments to prove that it cannot be done as easily as it’s proposed. Representative agent models would necessarily require that some very stringent assumptions are satisfied before the model is adopted so that outcomes could be predicted with a degree of certainty. Thus all representative agent models based on classical/neoclassical, Keneysian/neo-Keneysian and monetary theories assume that fiscal stimulus programs could effectively boost economic growth during a recession or an economic downturn. However, those assumptions that they require as essential pre-conditions might be very difficult to fulfill though. Fiscal policy involves budgetary measures in which the government carries through a deficit budget in order to stimulate the economy by charging lower corporate taxes. In other words fiscal revenue in the given fiscal year will be less than government expenditure on projects. These projects are naturalluy intended to stimulate spending and subsequent economic growth (Ertl, 2008). When the government spends more than what it

PEST-C and marketing stratgy for Appl company Research Paper

PEST-C and marketing stratgy for Appl company - Research Paper Example In a video titled, â€Å"What makes Apple’s marketing Unique†, it emerges that Apple Company designs products with outstanding features (Integra Global Solutions, 2012). For example, when other companies conceived the possibility of developing desktops, Apple moved a step further and conceived the possibility of having a computer in the pocket. Currently, Apple’s MacBook Air is the thinnest computer in existence developed through an amazing product design and detail. Unlike other companies, Apple highlights only one outstanding feature of its products in its advertisements. Although the MacBook Air has remarkable functionality, the Apple Company utilized a unique marketing strategy and placed emphasis on the fact that the MacBook Air was the thinnest computer (OReilly, 2012). The focus on the most outstanding aspects makes Apple’s marketing unique, simple, and straightforward. The focus on a single aspect instead of numerous aspects sets a new standard for Apple product a factor that motivates potential consumers to buy the products. The video uploaded on YouTube by the Integra Global Solutions, who are experts in marketing reveals the uniqueness of Apple’s marketing strategies. Moreover, Apple Company has adopted digital marketing, which has created a buzz on the sleek design of the company’s products. Similar to its products, Apple’s online advertisements and its website focus on high levels of navigability making it easy to use for customers. Through digital marketing, the Apple Company has been able to interact with its customers and focus on highlighting the value added by its premium products. The company does not need to confuse its customers by highlighting numerous features in its advertisements (Montgomerie & Roscoe, 2013). On the contrary, its marketing strategies highlight one outstanding feature that should motivate and convince a customer that the Apple product is worth buying. Irrespective of